This is a mockup redesign of the Illusion Museum in New York City. This design was intended to reflect the deceptive nature of illusions by playing on the history of illusions created with simple repetitive lines as seen throughout time.

I felt that this design would hold through time and be very adaptable to patterns, color, and imagery. It captures the museum's essence in its simplistic details that subtly deceive our eyes.

Branding/Identity | Marketing | Logo | Typography